According to this website (Reporter Liu Shiwei, Correspondent He Xiaoyan) "In 2017, under the weak international and domestic market, the company's annual sales volume increased by 53.85%, profits increased by 13% year-on-year, and foreign exchange earnings from exports increased by 27% year-on-year." April 11 Today, Wang Dezheng, deputy general manager of Wuxing Materials, told the author that these achievements have benefited from the development and listing of new products, as well as the professional manager system implemented by the company last year.
Yichang Wuxing Material Technology Co., Ltd. is a local old-brand company in Yuan'an that produces decorative panels, veneer panels, electronic circuit boards and adhesives. Affected by technical level and product quality, it can only maintain a small profit for a long time. Since 2003, the company has actively carried out product R&D and innovation, and has successively developed a number of cost-effective products such as metal plates and anti-fold special plates, "thermosetting resin high-pressure laminate decorative boards" and "electronic circuit board pad covers". National invention patent and a utility model patent. The fire-resistant composite board produced by it was designated as the decoration product of the 2008 Beijing Olympic Games.
The product quality is so strong, why did Wuxing Company achieve breakthrough development until 2017? Wang Dezheng was full of emotions. The biggest hero of this was that the company hired professional manager Fu Zhiqiang in April last year. As a family business, Wuxing Company has not standardized enough in the formulation and implementation of the management system. For many years, the company has the idea of being wealthy and safe, satisfied with the support of existing old customers, and neglected to open up the market. The company's sales have never exceeded 27 million yuan, so that the company always "grows old and not grow up." . After the company moved to a new location in 2008, due to the impact of the global financial crisis, there was a serious loss of old customers, and the company's products were once "stacked" in the deepest. Good products must be yelled, but yelling is also a technical job! Professionals have to be hired for professional work. The company decided to hire a professional manager after rethinking it.
In April 2016, professional manager Fu Zhiqiang took office. At the shareholders' meeting at the end of 2016, Fu Zhiqiang promised to shareholders: In 2017, on the basis of last year's 24 million, sales revenue will be 45 million! Shareholders admire Fu Zhiqiang's courage, but they have more worries in their hearts. It is not easy for the company to maintain the status quo. What about development?
Fu has many years of experience in foreign trade. Since taking office, he has carried out drastic reforms in the sales department, increased sales commissions and rewards, increased sales staff's motivation and sales vitality, and personally took command, led the company's sales team to explore the Czech Republic and other foreign emerging markets successively, so that the company's products can be sold. Wider. "Wang Dezheng introduced that the sales volume in 2017 increased by 25.06% year-on-year, and sales increased by 53.85% year-on-year. Exports for the year increased by 9.34% year-on-year.
First-class products are the key to the success of an enterprise, and Fu Zhiqiang actively promotes the research and development of new products. In 2017, the quality of the self-lubricating precision drilling cover plate for electronic circuit boards developed by the company far exceeded the same level in the industry in Taiwan and Shenzhen, but the price was 20%-30% lower. As soon as the products were put on the market, they won the wide favor of large companies such as Husheng Ruitong International Trade, Kunshan Taibang, Guangdong Zhongchenshi, and the products have been in short supply.
Capital management is the lifeline of enterprise development. In the past, Wuxing Company was often forced to suspend production due to shortage of funds. After Fu Zhiqiang took office, he found that the company's internal fund management was arbitrary. For example, in the procurement of materials, the capital operation did not make capital planning from the overall development strategy of the company. So he comprehensively analyzed and sorted out the loopholes in the company's fund management, promoted the reform of fund use management in a targeted manner, carried out overall management of fund use, distinguished priority, and greatly improved the efficiency of fund use. "It turned out that production was always suspended for 40-50 days due to shortage of funds each year. Last year there was no suspension of production due to funding problems." Wang Dezheng said.
Thanks to Fu Zhiqiang's efforts, at the end of 2017, Wuxing Company achieved leapfrog development from internal management, product development to external sales. In 2017, the international and domestic markets were sluggish. After the safety and environmental protection measures were shut down for more than a month, the sales revenue still reached 43 million yuan.
"It is estimated that the sales revenue in 2018 will be 70 million yuan and the export will be 1.7 million U.S. dollars." Speaking of this year's goals, Wang Dezheng is ambitious.